Step 1: Building the Future Through Education
Three unique and educational opportunities for you.
Introduction to Insurance Fraud for Agents
Presented by Frederick Wharton
This section introduces the insurance agent to insurance fraud, it’s definition, the effects of insurance fraud in all lines, statistical data on insurance fraud in the United States, reasons why insurance fraud is so wide spread and costly, examples of insurance fraud in all lines, the efforts to reduce insurance fraud and the role of the insurance professional. This course details various types of insurance fraud schemes and provides methods of investigating these schemes. From the basic desk top investigation to the field work conducted by outside investigators. How to prepare and utilize the evidence your investigation revealed. This course will provide the Insurance Professional with what premium fraud and application fraud is, how it is utilized to take out polices for the sole purpose of committing fraud. We will provide the indicators to the agent who then can identify possible fraud at the inception of the policy, rather than at the claims level. We will identify what the agents responsibilities are to fraud in the insurance industry.
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What's Your Personal Marketing Plan?
Presented by Edwin L. Lamont, CIC, CRM
As an insurance professional, what are you doing to earn appointments with prospects? How do attract well qualified buyers to you? What prospecting plans work? Which don’t? Are your personal marketing plans congruent with your agency’s advertising plans and insurance company’s targeted risk classes? How do you measure prospecting results?
COURSE OBJECTIVES
- Identify personal marketing plans that either put you in front of prospects or attract qualified buyers to you.
- Discuss preparation strategies to maximize prospecting results.
- Create ways to measure and manage prospecting results.
- Master methods that separate you from your competition.
Join Ed Lamont CIC, CRM to create personal marketing plans that get you front of qualified prospects. Better yet, learn ways to attract buyers to you. Cold calling, professional networking, and referral generations strategies are covered. Advanced topics such as positioning yourself as an industry or product expert, seminar selling, or creating internet marketing messages are included as well. Most importantly, learn ways to achieve professional separation based on the value you provide when competing for business.
The result? Measurable increases in sales.
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10 Ways to Beat Your Competition Online
Presented by Erik Barnlund
Mavidea Technology Group invites you to learn how to better compete online! Erik Barnlund, Mavidea’s CEO, will be discussing how search engine optimization and marketing can increase your rankings on major search engines and help buyers find you.
What you will learn:
• Search Engine Optimization: What it means and why it is important
• Search Engine Marketing: Discuss the pros and cons of advertising on major search engines like Google and BING
• Social Media: How to transform Facebook, LinkedIn, and Twitter into successful tools for your business
• Ten simple ways you can begin building your online presence and start beating your competition!
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