The Trusted Choice Ad Campaign Commercials are now running!
Click here to view the commercials and schedules.

The Choice Is Yours!

In 2010, the IIABA national Board of Directors approved a very significant initiative that will usher in a new era for association members, consumers and the insurance industry at large. After concluding that a strong national consumer brand is fundamental to the success of members, the decision was made to have ALL agency members support Trusted Choice®. The cost of participating in the branding program is currently being prorated on a monthly basis until September 2011, when Trusted Choice® becomes a member benefit to ALL Illinois member agencies at no additional cost!

While the program is being offered as a member benefit, agencies new to participation in Trusted Choice® will need to sign the Trusted Choice® License Agreement, which includes the Pledge of Performance, as has always been the case. Trusted Choice® members will be able to utilize special Trusted Choice® logos and all of the marketing, advertising, and customer service tools available. Your use of and affiliation with the Trusted Choice® logo will allow you to tap into millions of dollars of advertising being spent to promote Trusted Choice® independent insurance agents. Recognizing this important benefit, many members are opting to join Trusted Choice® now at drastically reduced rates so that they can begin branding their agency prior to a statewide advertising campaign being rolled out in Illinois next fall.

Benefits of Living the Trusted Choice® Brand

Trusted Choice® Company Participants


Trusted Choice® Advertising Campaign

Plans are underway for one of the most aggressive advertising campaigns in the IIA of IL history - and your agency can be part of it! The association is producing a state-specific Trusted Choice® "Pledge of Performance," which will be tagged with member information.
Click here for details on the campaign.

Trusted Choice® Application

Trusted Choice® is now a member benefit, there is no extra cost to be a Trusted Choice® agency. To sign up, click here.

All Trusted Choice® members agree to abide by the License Agreement.


Trusted Choice® Marketing Reimbursement Program

Click here to see how the IIA of IL can help.


Important Links on TrustedChoice.com:

Agent/Brokers: www.trustedchoice.com/agents

State Associations: www.trustedchoice.com/states

MRP: www.trustedchoice.com/mrp

Logos and Usage Guidelines: www.trustedchoice.com/logo

Frequently Asked Questions: www.trustedchoice.com/faq

License Agreement: www.trustedchoice.com/licenseagreement

Consumers: www.trustedchoice.com